Thursday 15 March 2012

Finnish F1 driver Heikki Kovalainen to sport Angry Birds helmet

http://www.fonearena.com/blog/47642/finnish-f1-driver-heikki-kovalainen-to-sport-angry-birds-helmet.html

F1 Driver Heikki Kovalainen has inked a deal with Rovio and as part of the merchandising and webgame partnership , will be sporting an Angry Birds helmet on the race track. The new helmet will make its debut at the weekend's inaugural Formula 1 race in Melbourne. “This is a great partnership on many levels,” said Heikki Kovalainen. “It’s the first time that I’ve partnered with a gaming company, and it fits with my larger focus on partnering with unique brands. As a Finn, I’m also happy to be backing a Finnish company on a global platform. Most importantly, I’m a big Angry Birds fan!” The merchandise line will be available later this year alongside the webgame which will include Angry Birds in a racing themed level.   

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